The Creative Source

Muses and Inspiration from the unconsciousness.

Where does creativity come from? 

Let’s reference Carl Jung, one of the  founding fathers of modern psychology and artist, who led many studies on creativity.

“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.

From the living fountain of instinct flows everything that is creative; hence the unconscious is not merely conditioned by history but is the very source of the creative impulse. It is like nature herself – prodigiously conservative, and yet transcending her own historical conditions in her acts of creation. ” – Carl Jung

Carl Jung talks about how the creative mind plays with the objects it loves. This gives us a clue of how creativity is an act of pleasure. Remember when you used to play? It was an act full of joy.  Meaning that when you play in any creative space, you are there, enjoying the present moment.

This reminds me of the moment that I realized that for myself. After a few years working as an animator I wasn’t enjoying the process itself. My motivation to animate and create was still there, but lost, I wasn’t in the present, I wasn’t enjoying animating. When I started to shift my focus to the process of animation making, that’s when I began to have fun again. This was an “aha” moment, I started really tapping into my own creativity and this led me to create, so far, my most fruitful work.  This work gave me recognition in the industry – even though I wasn’t consciously looking for it.

Carl Jung also talks about  instinct and the unconscious as the fountain or the source of our creativity. Sure, this all can become a highly deep and psychological concept that we don’t need to really get into ,however, we all know a bit about it: the instincts, or the inspirations or the muses that, somehow fuel our creativity. We can all recall moments where, somehow we have a strange impulse to create towards something, right?  And yet, many times, we can’t explain  “why “ we are called to do something, creatively speaking, we just feel inspired.  And that’s because of the highly unconscious nature of creativity. 

We are not conscious or knowing or know why we want to paint, or animate, or dance this or that… we just, at some point, feel attracted or called to do so. So, this is, in my opinion, another  big missing piece of the puzzle in understanding our creativity. We can not plan it, we cannot force it to be fulfilled – we  cannot just sit at our desk and say “ok I’m going to be in full creative mode 100%, do something awesome, and feel very good after that”. Unfortunately, creativity doesn’t work like that and that’s one of the reasons why the film and entertainment industries have such a high rate of stress and burn out : we can’t tell our creativity what to do, how to do it and when and expect to be fully satisfied after that.

One last noteworthy idea of Carl Jung’s is when he talks about the changing nature of creativity comparing it to the conservative nature of nature itself. Creativity is like a forest, if we let it be, it’s always a forest but, like nature itself it is ever-changing. New trees growing and falling, passing animals, growing and dying ecosystems… A beautiful analogy to understand the changing nature of creativity that is not self-destroying but ever-flowing, with a positive feedback that continuously carries on with a live-giving experience. Nature doesn’t aim for final product: it’s an ever flowing exchange of energy distributed for different purposes

So, that’s why it’s so crucial that as a creative one learns to first be in touch with that unconscious part of ourselves that drives us to create constantly in a form of pleasure. Teamwork and professional creativity comes after that and is a result of individual experience.

This concept of the “Creative Source”  is what we are going to explore and have fun on the upcoming Creative MasterCamp for 3d animators.  


A 4-week intensive camp to explore creativity through a series of several exercises to boost the most essential skillsets in any 3d animator and help you gain a new perspective on how you can use the different tools in animation making.

The goal of this Master Camp is to help you understand the secrets of Individual Creativity and how that can be applied to the 3d animation arts by working on a variety of exercises ( or games ) and the application of different tools. We will go over the relationship between what it means to be a healthy and profitable creative person vs a creative professional and how balance can be achieved on both sides. The goal is that at the end of this Master Camp you will be equipped with an array of new tools and perspectives that can help you be a more profitable and unique creative.